Wednesday, 6 December 2017

Six Reasons Why Email Marketing Is Here To Stay

Social media and SEO may rule the roost when it comes to selling a product, but the good old email marketing has not lost its flavor in the market just yet. It comes as no surprise considering the fact that this form of marketing yields a high value on the return of investment. With companies offering Email Marketing Training and reputable websites like listing it as the latest trend, you now have several reasons to switch over to this form of marketing.
Email remains one of the most powerful channels for modern communication and has the ability to connect with a large client base. Let’s take a look at some of the reasons why email marketing scores higher over other modes of marketing.
The first big advantage it has is the large audience. If Facebook boasts over 2 billion active users, the humble email is not humble enough to be left behind. Recent reports have revealed that there are nearly 4 billion email users across the globe and this estimate will only increase in the years ahead.  Think of all the profit this number can garner for your business. Anyone who has an online presence will have an email account and business owners can easily connect with their audience.
You can think of email as the backbone of the internet. If you need to open a new Twitter, LinkedIn or Pinterest account, you will be prompted for your email address and all notifications and alerts are sent to your email. Email IDs are not just for messaging but also serve as a valid identity online.
If you were given a choice between adding a client to your email list or friending someone on social media, go for the former. Why? There are two reasons: your brand’s message is likely to get delivered to the client’s inbox faster than a Facebook newsfeed and secondly, important information can get lost in the sea of photos and posts on social media. When your audience is interested in your brand, they subscribe to receive social media notifications from you. This means that your message will not make its way in the spam folder and is 45 times more likely to be read by them.
Any business looks for ways to convert their base audience into customers who can generate income. When you send an email, it will lead to a better click-through rate to your website than if you had tweeted.
Take a look at this statistic. When you spend a dollar on email marketing, you can expect a return of $40 or more. This clearly shows that it has won the race in being the prime choice for good marketing. It is also possible to target a section of the audience and send them custom messages. For instance, you can send details regarding the latest baby products for new mothers or details about the recently launched summer shirts for men.

An email is a professional medium to send and receive important messages. It is interesting to know that majority of the users prefer to receive promotional messages through email.

Wednesday, 1 November 2017

Challenges In Personal Auto Insurance

The Insurance industry is definitely a challenging area and cannot be everyone’s cup of tea. Insurers and agents have a tough time dealing with different types of insurance when it comes to generating leads. Keeping in mind the current market scenario, the automotive industry growth has specifically stagnated for some time now.  Therefore, generating leads here has become much more difficult. You can join an auto insurance affiliate program to work with the lead numbers. According to these affiliate programs are sometimes very helpful in solving the lead generation issues. On the other hand the agents and insurers also need to understand the market before they try to generate leads.

The market is not performing well. People will be concerned about other factors associated with car insurance. Some people might even be planning to sell their vehicles due to the increased cost of maintenance. The medical cost has increased on an average for everyone, due to which people are cutting out on luxurious items. Altogether these factors work against the automotive purchase and ultimately, auto insurance. There have been times when the automotive market claimed of low frequency and severity. After the great recession was over, the claims started turning out just the opposite.

Insurance companies increased their rate in return of the increasing frequency. Severity spiked even higher, hitting the insurance industry really bad. The research said that post the great recession, the number of jobs have increased and that the maximum accidents were with people on their way back from work. The rush hours turned really risky due to which the liability on the insurance companies increased two folds. Recent stats show that this frequency showed a downward movement since after the year 2015. However, auto and insurance companies are not able to recover much.

The long and tiring period of recession left the economy sore enough to recover. It is still recovering and the insurance companies are yet to see their good days, especially in the auto insurance sector. Today, when everybody has got a cellphone and people are active on social media all the time the accident rate is pretty high. Road accident severity occurs when people keep texting even when driving, or even worse they take selfies while driving. These actions are not only ridiculous, they need to be avoided to prevent the chances of road accidents. The modern vehicles with new safety standards are not considered to be safe enough despite the hundreds of features they mention about them.

Insurance companies need to find out new ways to handle the risk adequately. Insurers can engage with customers on a more personal level to ensure that their policies are bought by car owners. Personal contacts and networks always work when it comes to selling an insurance policy. People are very hesitant about auto insurance in today’s time. Therefore, for generating leads it is crucial to understand what the people want today. Is it just about the money or there are some other factors that are causing the worry in peoples’ head. It can be anything, hence stay closer to your customer and generate insurance leads.

Friday, 27 October 2017

Begin With The Screening Process

In the fast-moving, diversified world like today's, it has become crucial to have information. It can be information concerning your surrounding or the people in it. When it comes to employment, screening or background check becomes extremely necessary. Hire the Triton Canada services to optimize your background check process. According to, they have one of the most authentic screening processes in Canada. Companies must try to utilize the screening process services provided by these vendors fully. Hiring their services reduces your burden to a great extent. After all dedicated specialist companies will be able to do it much better than you.
Through such screening processes, you can alleviate even the bare minimum risk of hiring the wrong candidate. A candidate can have a criminal activity record or embezzlement. When such employees accidentally get into your organization, they can adversely affect the work environment of your company. Other employees are made vulnerable due to the presence of wrongful people in the company. To avoid the risk of negligent hiring, the best option is to contact a background check company. They can provide you the honest and full proof details of a person. There are 90% chances of decreased insolvency when you hire the right service provider.
In every city, there are hundreds of companies that provide background check service. However, not all of them have access to the authentic database. Due to this reason, there are not able to fully satisfy the reason behind a company performs a background check. Look for companies online and ask your other friends in the business. Word of mouth is the most authentic tool to inquire about a service provider. The second-best option would be to go by the online reviews, recommendation, and comments.  When you do the right research, you will end up hiring the right company for a background check. This ensures that the motive behind it is satisfied.
Before hiring a company, you must gather all the information about what a background check company actually does. A background check involves a detailed check of a person on the basis of the specified job responsibility, qualification, performance, etc. You must inquire what process the background check company follows, in order to get the check completed. They must be capable of performing background checks across different job functions. This increases the reliability index of a company. Considering the reason that different types of company need different background check criteria, a company that offers versatile services is win-win deal for you.

Beyond everything, remember the cost a company incurs in a recruitment process. The cost is huge, and in order to get the returns out of it, you have to make sure that only the right candidates are selected. It doesn't matter whether you have started recruiting recently or you are a hundred-year-old company, recruitment is extremely critical. The process needs to be consistently planned and executed. To ease out the effort put into a process like this, you must work with a background check service provider. Their involvement can increase the effectiveness of the process manifolds.

Unbelievable Benefits Of Using Cryptocurrency

Cryptocurrency is nothing but a medium of exchange, and it is a method of secured transaction. It helps to control the creation of additional currencies. It can also be called as digital money where the transaction is secured due to the principles of cryptography. There are various types of cryptocurrency available in the recent years. Of which Bitcoin is the most popular type of Cryptocurrency which was introduced several years before. You can get to know more about Cryptocurrency from Teeka Tiwari who manages an investing firm. You can get to know about the latest news on Cryptocurrency on the site
The article below details the various benefits of using Cryptocurrency.
Offers Better Security
The Cryptocurrency transactions are digital, and hence it is completely different from the credit card payments you perform. The transaction cannot be counterfeited or result in chargeback. Cryptocurrency is the safest mechanism of the transaction as on date.
No Broker Fees
When purchasing a real estate property, you would require the help of a middleman say a broker or lawyer who helps in completing the transaction. But these people can make the deal more expensive. Using cryptocurrency there is no need for middleman for purchasing a property. You need not pay any brokerage fee.
Avoids Theft
When using credit cards, you give full access to the card to the merchant. The credit card works on the principle of pull where the required amount is pulled from your account. But you can see that cryptocurrency makes use of push mechanism to initiate your payment. Thus you can send the exact amount to the merchant without sharing other information. This avoids the various thefts that occur due to the use of different types of transaction.
Accepted Globally
A cryptocurrency transaction is accepted and acknowledged all over the world. You can use this type of currency internationally without facing any issues. You could also see that cryptocurrency does not involve any exchange rates or transaction charges. This makes cryptocurrency accepted worldwide. It also offers fast and secure global transactions.
Cash System Owned By You
It is an electronic or digital cash system which is solely owned by you. Your account cannot be held by anyone else. Various other traditional cash systems like banks, credit unions, take complete control of your accounts. E.g., PayPal can block your account if it finds any misuse of your account. It can also charge you money for not abiding the terms and conditions. This cannot be done in the case of cryptocurrency as you're the owner of your account and no one can make use of it in any situation. There is no interference of the third party, and only you can deal with your account.
Access To All
As the cryptocurrency is available globally and is accepted by all the countries around it can be accessed by everyone. This cash system can be accessed by everyone who has access to the Internet. It is seen that a majority of people are making using of the cryptocurrency cash system.

Thus cryptocurrency is used to gain an ultimate control of your money. The above are the various benefits of using cryptocurrency.